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Identity · Apparel

DZGN

A winter collection in black and white.

For clothing brand DZGN's Winter 2025 collection, UN CRAN designed the logo, the art direction and the garment graphics. A minimal black-and-white world built on contrast and legibility.

Client
DZGN, marque de vêtements
Year
2025
My role
Logo, art direction, apparel design
01

A logo cut for fabric

Solid, compact letters that read just as well small on a chest as large across a back.

LogoScroll →
DZGN logo
DZGN logo
DZGN Officiel T-shirt
DZGN Officiel T-shirt
02

The mountain as characters

Crossed skis, a line-drawn peak, a mountain in sunglasses, a skier in a puffer: each piece tells winter with a black line and plenty of white.

Winter 2025 collectionScroll →
Crossed skis
Crossed skis
The mountain in sunglasses
The mountain in sunglasses
The peak
The peak
The skier
The skier
DZGN skier mural
The skier, scaled up as a mural